Social Media

CURRENT STATE ANALYSIS

Evaluating the current state, action context, and main competitors.

BUYER PERSONAS

Identifying buyer personas and their online behavior.

DIGITAL STRATEGIES

Defining organic and paid digital strategies, objectives for social channels, and the appropriate tone and visuals.

SOCIAL MEDIA SHOOTING

Conducting photo and video shoots tailored for social media to represent the property effectively.

EDITORIAL PLAN

Creating a strategic editorial plan with scheduled content production (text and visuals).

PROFILE MANAGEMENT

Managing identified social profiles, opening new ones, and optimizing properties with scheduled posts, stories, and tags.

COMMUNITY MANAGEMENT

Interacting with the community (responding to comments, information requests, and private messages) to enhance engagement and conversion processes.

SOCIAL MEDIA ADVERTISING

Developing and creating custom textual and visual content for social ads, budget allocation, and constant optimization.

INFLUENCER MARKETING

Researching, proposing, and managing activities and relationships with content creators.

PERFORMANCE MONITORING

Conducting in-depth analysis and reporting of social profile performance.