Marketing

STATE-OF-THE-ART ANALYSIS

Assessing the current situation, action context, and competitors. 

OBJECTIVE SETTING

Defining company goals.

TARGET DEFINITION

Identifying target audiences, market segmentation, and positioning.

STRATEGIC PLANNING

Developing action strategies, identifying distribution channels, and defining the appropriate communication tone. 

BUDGET AND TIMELINE

Establishing budgets and timelines. 

ACTIVITY IMPLEMENTATION

Executing activities, monitoring results, and continuous optimization.

BRAND IDENTITY

Defining or optimizing brand identity, aligning visuals, and strengthening brand awareness.

WEB MARKETING SUPPORT

Assisting in web marketing campaigns with selected providers.

NEWSLETTER CAMPAIGNS

Conducting targeted DEM campaigns for the AG Group’s profiled database. 

VISIBILITY STRATEGIES

Developing strategies for online and offline channels.

WEB SUPPORT

Assisting in the creation, updating, and optimization of websites and Google profiles.

SHOOTING SUPPORT

Organizing institutional and social media shoots with selected providers (logistics costs borne by the client). 

BRAND REPUTATION CONTROL

Monthly monitoring of brand reputation with specific inputs (Google, TripAdvisor, Booking, Expedia, HolidayCheck). 

FACTSHEET CREATION

Creating commercial factsheets for both online and offline presentations. 

CONTENT SUPPORT

Assisting in the creation and updating of textual content, graphic design elements, and photo/video supports.